ServiceTitan vs FloteAI: Real Cost Comparison for Small Contractors

I'm going to be honest with you: ServiceTitan is an incredible piece of software.

It's powerful, comprehensive, and built specifically for home service businesses. When we started building FloteAI, we studied ServiceTitan extensively. They set the standard for field service management.

But here's the problem: ServiceTitan was built for $5M-$50M+ revenue companies with 20+ technicians and dedicated office staff. If you're running a smaller operation—maybe 1-15 techs, doing $500K-$3M in revenue—the math just doesn't work.

Let me show you the actual numbers.

The Real Price Tag: ServiceTitan in 2025

ServiceTitan doesn't publish pricing publicly, but after talking to hundreds of contractors, here's what you'll actually pay:

Monthly Costs

• Base price: $250-500 per technician per month
• For 3 technicians: $750-1,500/month = $9,000-18,000/year
• For 5 technicians: $1,250-2,500/month = $15,000-30,000/year
• Average customer: $78,000/year

Implementation Costs

• Setup fee: $1,000-3,000
• Implementation: $5,000-10,000 for small businesses
• Timeline: 6-12 months to fully implement
• Training: 80+ hours of team training required

Hidden Costs (Pay Extra For)

• Marketing Pro (reputation management, review requests)
• Phones Pro (call tracking, recording)
• Integrations with QuickBooks, payment processors
• Dedicated account management

Total First-Year Cost for 3 Technicians:

$20,000-35,000 (including implementation)

The FloteAI Alternative

Here's our pricing. No hidden fees, no per-tech charges:

Crew Leader (1-5 users)

• $39/month or $32/month paid annually
• $384-468/year
• Everything included
• No setup fees
• 5-minute onboarding
• Cancel anytime

Fleet Commander (1-15 users)

• $79/month or $63/month paid annually
• $756-948/year
• Advanced features + integrations
• No setup fees
• Cancel anytime

Total First-Year Cost for 3 Technicians:

$468 (Crew Leader) or $948 (Fleet Commander)

The Math That Matters

Let's say you have 3 technicians:

Cost Component	ServiceTitan	FloteAI (Crew Leader)
Monthly base	$750-1,500	$39
Setup/implementation	$6,000-13,000	$0
Year 1 total	$20,000-31,000	$468
Year 2 total	$9,000-18,000	$468
3-year total	$38,000-67,000	$1,404

FloteAI saves you $36,600-65,600 over 3 years.

That's a truck. That's a technician's salary. That's real money.

Feature Comparison: What You Actually Get

ServiceTitan Wins On:

✅ Enterprise Reporting

• Custom dashboards with 50+ metrics
• Multi-location performance tracking
• Advanced revenue forecasting
• Comprehensive analytics suite

✅ Complex Operations

• Multi-location dispatch
• Advanced inventory management across warehouses
• Commercial service contract management
• Department-level permissions

✅ Marketing Automation

• Reputation management (with Marketing Pro)
• Automated review requests
• Email campaign builder
• Direct mail integration

✅ Integrations

• 200+ partner integrations
• Deep QuickBooks sync
• Payment processor options
• Accounting software connections

When you need ServiceTitan: You're doing $5M+ in revenue, have 20+ technicians, multiple locations, and dedicated office staff to manage the system.

FloteAI Wins On:

✅ Voice-First Data Capture

• Record job notes while driving: "Just installed 3-ton Trane at 123 Main Street. Customer wants ductwork quote. Schedule Tuesday follow-up."
• AI extracts customer, address, equipment, tasks, follow-ups automatically
• No typing with dirty hands or complex mobile forms
• 95%+ accuracy on contractor terminology

✅ Speed to Value

• 5-minute setup vs 6-month implementation
• Start capturing jobs today, not next quarter
• No training manuals or certification courses
• Works immediately on any smartphone

✅ Works Offline

• Capture voice notes in basements with no signal
• Syncs automatically when connected
• Never lose job details again
• Perfect for rural or underground work

✅ Simplicity

• Built for technicians who work in the field 40 hours/week, not office staff
• One mobile app, not 10 different screens
• No complex setup or configuration
• Designed for contractors, not software engineers

✅ No Contracts

• Cancel anytime with one click
• No 12-month commitment
• Upgrade or downgrade instantly
• Try it risk-free

When you need FloteAI: You're doing $500K-$5M in revenue, have 1-15 technicians, and want to eliminate paperwork without enterprise complexity.

What ServiceTitan Customers Actually Say (2025)

I want to be fair here. Let's look at real feedback:

Common Complaints:

"Implementation took 9 months and we still aren't fully launched" Multiple contractors report 6-12 month implementations. One company signed up in May 2025 expecting 1 month, but after 9 weeks they pulled the plug.

"Too complex for our small team" YouTube reviewer: "ServiceTitan was built for enterprise-level contractors with full departments. Not a good fit for companies with six people."

"Hidden fees we didn't expect" One contractor: "After we sign up, we get told we have to pay for this and that. Marketing Pro costs extra. Phones Pro costs extra."

"Customer support is slow" BBB reviews mention unresponsive support, with one July 2025 complaint calling it "Absolutely the worst customer service."

What They Love:

"Comprehensive platform with everything we need" For large operations, having scheduling, dispatch, inventory, invoicing, and marketing in one place is valuable.

"Powerful reporting helps us make better decisions" Enterprise-level analytics help $10M+ companies optimize operations.

"Integrations with our entire tech stack" Large companies need ServiceTitan to connect with their accounting, payroll, and other systems.

The Honest Truth About Both Platforms

Choose ServiceTitan If:

• ✅ You have $5M+ in annual revenue
• ✅ You have 20+ technicians across multiple locations
• ✅ You have dedicated office staff to manage the system
• ✅ You need complex inventory management across warehouses
• ✅ You need multi-department permissions and workflows
• ✅ You have $20K-35K to invest in year one
• ✅ You can wait 6-12 months for implementation

ServiceTitan is the best solution for large, complex field service operations. There's a reason they're the industry leader.

Choose FloteAI If:

• ✅ You have 1-15 technicians
• ✅ You're doing $500K-$5M in revenue
• ✅ You spend 2-3 hours every evening on paperwork
• ✅ You want to eliminate typing and capture details while driving
• ✅ You need something that works today, not in 6 months
• ✅ You don't have $20K+ to spend on software this year
• ✅ You work in basements, crawl spaces, or areas with poor cell signal

FloteAI is built for working contractors who need to capture job details quickly without complex software getting in the way.

The Decision Framework

Here's the simplest way to think about it:

Annual Revenue:

• < $500K: FloteAI
• $500K-$2M: FloteAI (unless very complex operations)
• $2M-$5M: Depends on your needs
• $5M+: Consider ServiceTitan

Number of Technicians:

• 1-5 techs: FloteAI saves you $15K-30K/year
• 6-10 techs: FloteAI unless you need enterprise features
• 11-20 techs: Evaluate both carefully
• 20+ techs: ServiceTitan likely makes sense

Administrative Complexity:

• Simple jobs, straightforward billing: FloteAI
• Multiple service lines, complex inventory: Consider ServiceTitan
• Commercial contracts, multi-location: ServiceTitan

Real ROI Calculation

Let's say you're a 3-tech HVAC company doing $1.2M/year:

ServiceTitan Cost:

• Year 1: $25,000 (with implementation)
• Years 2-3: $15,000/year
• 3-year total: $55,000

FloteAI Cost:

• 3-year total: $1,404

Savings: $53,596

What could you do with $53,596?

• Buy a fully-equipped service truck
• Hire another technician
• Run marketing campaigns for a year
• Take home more profit
• Invest in your business growth

FAQ: What Contractors Ask Me

Q: Can FloteAI do everything ServiceTitan does?

No. ServiceTitan is an enterprise platform with features we don't have (and intentionally don't build). We focus on one thing: eliminating paperwork through voice. If you need complex multi-location inventory management, ServiceTitan is better.

Q: Will FloteAI grow with my business?

Yes, up to 15 technicians. If you grow beyond that, you might need ServiceTitan's enterprise features. But most contractors stay under 15 techs for years.

Q: Can I switch from ServiceTitan to FloteAI?

Yes. Export your customer list, import to FloteAI. Takes about 30 minutes. We help with migration.

Q: What if I try FloteAI and it doesn't work?

Cancel anytime. No contracts. No cancellation fees. Try it risk-free for 14 days.

Q: Is FloteAI trying to compete with ServiceTitan?

No. We're solving a different problem for a different customer. ServiceTitan serves $5M+ companies. We serve $500K-$5M companies who are drowning in paperwork.

The Bottom Line

If you're a contractor with 1-15 technicians spending 2-3 hours every evening typing up job notes—and you don't have $20K-35K to spend on software this year—FloteAI will save you time and money.

If you're running a $10M+ operation with multiple locations and need enterprise-grade everything, ServiceTitan is worth the investment.

There's no "wrong" choice. It depends on where you are in your business journey.

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Ready to see if FloteAI works for your business?

Try it free for 14 days. No credit card required. Cancel anytime.

If voice CRM saves you even 3 hours per week, it pays for itself in the first day.

Start Your Free Trial

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Logan Bell is the founder and CEO of FloteAI. He built FloteAI after working with hundreds of contractors who wanted ServiceTitan's power without the complexity and cost. This comparison reflects his honest assessment of both platforms as of January 2025.